Sequoiasoft, the management and marketing software publisher for hospitality professionals, is reorganizing its shareholder structure and embarking on a new phase of development.
MBO & Co is acquiring a majority stake in Sequoiasoft and will support the company’s management, led by Sequoiasoft’s chairman, Patrice Guyot, to organise the exit of two of Sequoiasoft’s founders, Hervé Colly and Pascal Scoquart, and of historical minority financial investors, M Capital and Siparex. BNP Paribas Développement and Bpifrance Investissement, shareholders since 2016, are reinvesting in the transaction.
After successfully acquiring Cegid’s hotel and restaurant business in 2014 and DL Software’s campsite subsidiary in 2016, Sequoiasoft has accelerated its growth by launching Asterio, a one-stop-shop SaaS platform, providing software applications (PMS, CRS, booking engine, channel manager, etc.) to the hospitality sector (hotels, restaurants, spas, etc.). This SaaS solution will enable Sequoiasoft to consolidate its position as market leader with a premium solution, and to extend its offer to a new clientele of high-end independent hotels. Sequoiasoft plans to continue the consolidation of the market, by acquiring targets both in France and abroad.
“I am very pleased to welcome MBO & Co to the Sequoiasoft team and to continue this great entrepreneurial adventure with them. We share similar values and the drive to grow through innovation and perseverance, while placing people at the heart of our work.”
Patrice Guyot – Chairman of Sequoiasoft
“Sequoiasoft fits in all respects the profile of companies in which MBO & Co is keen to invest: a quality team with a solid track record, an ambitious business transformation plan and great ambition to be a key player in the digitalisation of the hotel industry of tomorrow.”
Cécile Nguyen-Cluzel – Partner at MBO & Co
With a 10% annual sales growth, the company generated turnover of €21 million in 2018 with an EBITDA margin of 20% and aims to achieve turnover of €30 million by 2022.