DNG is a strategy and operations consulting firm, specializing in the Consumer sector. MBO+, through its MBO Flex fund, is taking a minority stake in DNG alongside its founding CEO, Vincent Redrado, and his partners – Kim Attaf, Charles Digby-Smith, Gaspard Flavian, and Benjamin Huteau – to accelerate its development.

Founded in 2019 by Vincent Redrado, Digital Native Group (DNG) is a strategy and operations consulting firm recognized for its pragmatic, results-oriented approach to the Consumer ecosystem. Specializing in the beauty & wellness, fashion, luxury, home, food, and outdoor activities sectors, the firm supports businesses in their strategic (acceleration, diversification, M&A, and Private Equity) and operational (marketing, digital, omnichannel customer experience) projects. DNG, with its strong growth dynamics and solid foundations, now aims to become a leading player in the market.

As part of this transaction, the founder and his associates are reinvesting significantly to regain control of the company, demonstrating their trust in the company’s potential.

This investment joins the portfolio of the MBO Flex fund, which carried out its first transaction in 2024 following an initial closing of almost €100 million that same year. The MBO Flex strategy meets the growing demand from entrepreneurs to finance their organic growth projects, acquisitions, and shareholder restructuring projects, while limiting their dilution.

“We are delighted to partner with MBO+ to support DNG’s next phase of development and pursue our ambition with determination.” says Vincent Redrado, Founding Partner & CEO.

“DNG stands out in the consulting firm market with an innovative vision of its business and a results-oriented approach in assisting clients. We are fully aligned with the ambition of Vincent Redrado and his partners to become a key player in the market.” says Franklin Henrot, MBO+ Partner in charge of the MBO Flex strategy.

“This transaction aims to provide DNG with the necessary resources to grow, both organically and through strategic acquisitions.” says Marine Cuadra, Investment Director at MBO Flex.